We were asked by Nando's to create their 2012 nationwide Christmas campaign, focussing on conveying the brand’s fun personality and festive wishes to their loyal customers and staff.We created a digitally centred campaign with our Crackalaka Boom app which allows users to physically pull a digital cracker to unlock a range of games, photo and joke features. Large-scale window decals and printed materials were also created to introduce the app and give all of the restau...

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Written by our Senior Designer, Mr Tom HeatonI studied at the University of Lincoln between 2003–06 and had three wonderful years, so it was a pleasure to be asked back to offer some help and advice to the upcoming crop of graduates. As I made my way across the snow-covered Pennines and glimpsed the Cathedral on the seemingly solitary hill in Lincolnshire, many a fond memory came flooding back. In fact the first section of the talk was dedicated to a brief summary of my thr...

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Our Approach

We've boiled down our approach to some words that although simple, do the job quite nicely. If you want an insight into how we approach projects, where we find ideas and how we take those ideas from good to great take a look here.

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Our Team

Find out more about those blue-toned characters hiding behind this box. We'll tell you a little bit about ourselves, what we spend most of our days doing and how we found our way to Raw.

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Wolves commissioned us to rebrand the club and its many sub-brands. We engaged staff and supporters - from the tea lady to the chairman - to try to get to the heart of Wolves and to understand what it really means to be a fan. The strong, geometric nature of the crest provided us with the inspiration for the sub-brands and signage, and a strong core message was created that encapsulated the Wolves mission. A new typeface and colour palette have also been introduced that reflect the club’s personality and give new marketing material a cons...

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