We were asked by FIRM (Framework for Innovation and Research in MediaCityUK) to create a brand identity and website to help them communicate with the wealth of creative industries and academics in the North West, and encourage research and innovative collaborations between the two groups.
The idea behind the logo was to create a strong mark that reflected the 'framework' FIRM create to assist innovation. This approach has been rolled out across the website which relies on a structured grid, keeping browsing simple and again reflecting the 'framework' concept.